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Just like Kirsten Cave who has her Lofthouse Sugar Cookies to savor after an exam (Kirsten’s Blog), I too have my preferred treats. After an exam, I would satisfy my palette cravings with sushi combos and green tea. My favorite maki (roll) combos include the California Roll, Spicy Tuna Roll, and B.C. Rolls. The California roll contains Alaskan Pollock, mayonnaise, avocado and sesame seed sprinkles; it tastes tangy and sweet from the sweet rice vinegar. And with some light soy sauce, if hits all the right spots. The tuna roll contains fresh raw tuna mixed in with spicy green ginger; soy sauce enhances the tuna’s freshness and balances the green onion’s spiciness. The B.C. Roll contains, typically, salmon skin (gross!), cucumber slices and sesame sprinkles with a coating of unagi (eel) barbeque sauce on the top.
Minato Sushi located on West Broadway, has been one of my favorite haunts in a while. It is close by; the sushi quality is good; the portions are fair, and the service is superb. The atmosphere is laidback and the dress code is casual. I spend my money at Minato’s only because I perceive good value. Not only do the sushi dishes communicate good value through product excellence, but as importantly, its attentive waitresses provide customer excellence. Being a long time patron, I am classified as part of the loyal market segment, and as such, receive benefits such as extra cups of tea, conversation with staff, and changes in the menu to suit my tastes; the B.C. roll for instance, will have salmon skin replaced with generous portions of smoked salmon meat-a determinant variable.
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Alicia Campbell recently posted (Alicia’s Blog) on the Blackberry, a smart phone with PDA, internet, and text messaging features. In her post, Alicia includes a Blackberry commercial posted on Youtube. After watching it for the first time, I wasn’t able to understand the commercial because nowhere within was the smart phone shown. After watching the clip a few more times, my thoughts wandered in response to its quotes:
“Do what you love.”- I do, do what I love; but it’s not using a Blackberry.
“Love what you do.”- I do love what I do; but it’s not wasting time on phone calls.
“Blackberry”- I don’t think so. Wrong answer.
The Blackberry commercial included a few musicians practicing for a gig and who eventually successfully performs, drawing large crowds. Possibly, the ad is portraying a group of musicians easily conveying their message through music; and in the same way, the blackberry can deliver messages as though performing musically. The band and its crowd could represent a community (of Blackberry users) all caught up in their collective activity (using the Blackberry to communicate).
I suspect the reason for being resistant to and not being able to relate to this commercial is because I am not Blackberry’s target market.
