Monthly Archives: November 2010
The Oprah & Lululemon Team
Lululemon is not known for hiring celebrities to endorse its specialty athletic wear. Yet, have you wondered what would happen if Lululemon had done so? Well, after Oprah Winfrey had (without obligation) given the thumbs up to the women’s 4-way … Continue reading
Risk Analysis & Reduction
Decentralization of the organization leads to resistance to change. When authority is delegated from upper level management to lower level employees, resistance to change is likely effected from both individual and organizational levels. Some individuals may worry they lack the … Continue reading
Posted in Sample Writings
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Patricia Dunn’s Pre-Texting Scandal
Background Patricia Dunn was a member of HP’s Board of Directors in 1998 and later, became non-executive chairperson in Feb 2005. She later resigned in Sept 2006 and was replaced by CEO Mark Hurd. On Jan 23, 2006, CNET news … Continue reading
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Marketing Distribution Channel Partners
A marketing distribution channel is the avenue through which goods or services are delivered from the marketer to the target customer. Spanning the pathway between manufacturer and customer could be various intermediaries such as wholesalers, distributors, retailers and agents. The … Continue reading
A Good Relives!
In the decline stage of the product life cycle, the market for a product is shrinking, and demand gradually diminishes as consumers find lesser value in the product over time. Products are no longer as attractive as before when substitutes … Continue reading
Elasticity of Demand
When consumers are sensitive to price changes they either purchase substantially more or less relative to decreases or increases in price, respectively. The elasticity of demand is the ratio of the % change in demand divided by the % change … Continue reading
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