Category Archives: Marketing

Lululemon is not known for hiring celebrities to endorse its specialty athletic wear. Yet, have you wondered what would happen if Lululemon had done so? Well, after Oprah Winfrey had (without obligation) given the thumbs up to the women’s 4-way … Continue reading →

A marketing distribution channel is the avenue through which goods or services are delivered from the marketer to the target customer. Spanning the pathway between manufacturer and customer could be various intermediaries such as wholesalers, distributors, retailers and agents. The … Continue reading →

In the decline stage of the product life cycle, the market for a product is shrinking, and demand gradually diminishes as consumers find lesser value in the product over time.  Products are no longer as attractive as before when substitutes … Continue reading →

When consumers are sensitive to price changes they either purchase substantially more or less relative to decreases or increases in price, respectively. The elasticity of demand is the ratio of the % change in demand divided by the % change … Continue reading →

The consumer decision process has 5 steps: Need Recognition; Information Search; Alternative Evaluation; Purchase; and Post Purchase. Purchase decisions typically go through these steps in order; however, some purchases such as habitual purchasing could start at need recognition and jump … Continue reading →

Just like Kirsten Cave who has her Lofthouse Sugar Cookies to savor after an exam (Kirsten’s Blog), I too have my preferred treats. After an exam, I would satisfy my palette cravings with sushi combos and green tea. My favorite … Continue reading →

(Blog entry for Oct 21, 2010. Linked to SunnytheBright’s Post) Economist, Kenneth Galbraith argues that businesses create artificial wants in consumers through advertising, and that these needs are satisfied through increasing consumption. Consumers are unlikely to have all their desires … Continue reading →

I regularly watch online news for current updates of happenings in our city. And recently, I’ve wondered how news media influences consumer decision making from a marketing perspective.  CTV News has an online section called “Olsen on Your Side” in … Continue reading →

Ever heard of a catchy tune on TV or in a movie?; One that instantly hit the spot and made you wish you had known its name? You’d likely then conduct a search online, typing in the lyrics onto YouTube … Continue reading →