Monthly Archives: September 2012

Air Canada: Avoiding Disaster

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Many companies, such as Air Canada, are feeling tremendous pressure due to the struggling economy.  Since the company was publicized on the stock market in 2006, its value has been steadily declining, down from the all time high price of $19.88 per share to a now mediocre price of $1.25 per share. However, in efforts to bounce back from this disappointing result, Air Canada has introduced a new initiative: its very own discount airline. This new airline will be 100% owned by Air Canada and it will be granted 50 new planes. Other discount airline companies have experienced decent profits recently, such as Transat which reported good third quarter earnings this year. Air Canada, however, may be facing more competition with West Jet planning to release their own regional airline sometime next year. The airline business has been a terrible investment in the past decade with many companies losing an incredulous amount of money, but is discount airlines the way of the future?

                                                                                  
I believe that Air Canada is on the right track with this new business initiative. During these desperate times, it is important that Air Canada re-positions their company and establishes a stronger point of difference from other airlines. Although there are many other discount airline companies, Air Canada may be able to develop a well planned marketing strategy to regain market shares. It is essential that this new discount airline system is successful because, considering the down economy and the emergence of many other viable airlines in Canada, it does not seem like Air Canada will get many more chances.

Staff of Islamic Movie Grossly Manipulated

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On Wednesday, September 12, 2012, 80 cast members were in outrage over a Islamic movie that was recently filmed. The cast members were harshly manipulated by the producers, and were grossly misled by the intent of the film.

Protesters pull down a U.S. flag.

“The entire cast and crew are extremely upset and feel taken advantage of by the producer”

An actress in the film said many parts of the script were changed, and the movie plot did not resemble the initial draft they were shown when hired for the part. Due to the outrage that was caused in Libya, the blame for the film was shifted towards the United States, resulting in the death of four US ambassadors. The film continued to bash Islamic and Muslim beliefs.

Egyptians shout slogans during a protest in front of the U.S. Embassy in Cairo.

When a business disregards the values of their employees and most importantly, their community, consequences are sure to arise. According to R Edward Freeman, a successful business must give value to both employees and community. In this situation, this film has brought forth a international crisis, and has resulted in the deaths of many innocent people. Although the producer possibly had good intentions in producing the film, the ethics he exhibited were simply iniquitous.

more information on the topic can be found on:

http://www.cnn.com/2012/09/12/world/anti-islam-film/index.html?npt=NP1

http://www.cnn.com/2012/09/12/world/meast/egypt-us-embassy-protests/index.html?npt=NP1