{"id":10,"date":"2012-09-22T17:28:41","date_gmt":"2012-09-23T00:28:41","guid":{"rendered":"https:\/\/blogs.ubc.ca\/hughchow\/?p=10"},"modified":"2012-11-18T22:24:08","modified_gmt":"2012-11-19T05:24:08","slug":"air-canada-avoiding-disaster","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/hughchow\/2012\/09\/22\/air-canada-avoiding-disaster\/","title":{"rendered":"Air Canada: Avoiding Disaster"},"content":{"rendered":"
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Many companies, such as Air Canada<\/a>, are feeling\u00a0tremendous pressure due to the struggling economy<\/a>. \u00a0Since the company was publicized<\/a> on the stock market in 2006, its value has been steadily declining<\/a>, down from the all time high price of $19.88 per share to a now mediocre price of $1.25 per share. However, in efforts to bounce back from this disappointing result, Air Canada has introduced a new initiative: its very own discount airline<\/a>. This new airline will be 100% owned by Air Canada and it will be granted 50 new planes. Other discount airline companies have experienced decent profits recently, such as Transat<\/a> which reported good third quarter earnings this year. Air Canada, however, may be facing more competition with West Jet planning to release their own regional airline sometime next year. The airline business has been a terrible investment in the past decade with many companies losing an incredulous amount of money, but is discount airlines the way of the future?<\/p>\n

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I believe that Air Canada is on the right track with this new business\u00a0initiative. During these desperate times, it is important that Air Canada\u00a0re-positions\u00a0their company<\/a> and establishes a stronger point of difference<\/a> from other airlines. Although there are many other discount airline companies, Air Canada may be able to develop a well planned marketing strategy to regain market shares. It is essential that this new discount airline system is successful because, considering the down economy and the emergence of many other viable airlines in Canada, it does not seem like Air Canada will get many more chances.<\/div>\n
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http:\/\/www.torontosun.com\/2012\/09\/19\/more-details-on-air-canadas-low-cost-carrier-plan<\/a><\/div>\n<\/div>\n
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http:\/\/www.thestar.com\/business\/article\/1259061–air-canada-to-launch-low-cost-carrier-in-2013<\/a><\/div>\n
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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Many companies, such as Air Canada, are feeling\u00a0tremendous pressure due to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":14985,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/hughchow\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/hughchow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/hughchow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hughchow\/wp-json\/wp\/v2\/users\/14985"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hughchow\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/hughchow\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"predecessor-version":[{"id":13,"href":"https:\/\/blogs.ubc.ca\/hughchow\/wp-json\/wp\/v2\/posts\/10\/revisions\/13"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/hughchow\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hughchow\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/hughchow\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}