When we think about operate a company, first thing that comes into mind is how to maximize the overall profit.  Simultaneously, consider moral principles when we conduct a business is also necessary.  Companies should place high priority on business ethics, because their decisions can affect society, and they have responsibility to their customers, employees, stockholders and creditors, etc. So operating in an ethical manner is essential to company success.

In this article, all these credit card companies understand their branding power.  However, there are still problems under their equality-branded initiatives.  “They profit from groups that assert gays are pedophiles, that Arab-Americans want to subjugate the country to Shariah law and that immigrants are mounting hostile invasions of the U.S.”  As well-known companies, they should not receive or process payments to groups/organizations that violate their worldwide principle.

After I read and analyse this news, I understand that companies should apply the highest standards of integrity to everything they do.  Without integrity, a company cannot possibly gain the trust of customers, clients and public.  As a result, it will certainly fail to survive in this highly competitive age.

The article link: http://www.nytimes.com/roomfordebate/2013/08/08/the-ethics-of-doing-business-with-hate-groups/credit-card-companies-should-cut-off-hate-group-donations