Everyoneknows that the aviation industry’s code of silence on pricing in this era of information overload.  When Airbus and Boeing Co. announce the orders, no one believed in them, which make it much mystery and speculation.  Robert Milton, who is the chairman of Air Canada parent Ace Aviation Holdings Inc. says they approximates the real price is half by what they announced.  Why people keep the price of airliner in secret?  There were different reasons from manufactures and buyers.  In psychology it because “Less-experienced plane buyers like to think they got a bargain and don’t want to be embarrassed if they overpaid.”  However, does not matter what is a real price and the catalog price, it can be use in marketing.  For example, the catalog price becomes the headlines in the newspaper.

Based on all these reasons, actual prices for popular models have barely budged in years.; discounts will keep growing.  I think until now we still have to ask:” How much does a new airliner really cost?”

Source: http://online.wsj.com/news/articles/SB10001424052702303649504577494862829051078