ONEHOPE – a large wine distribution company, starting their business by only $10,000 in 2007. It has received national distribution & sold over 100.000 cases in their early 20’s. I agree with Fiona Chan’s idea:” there is a movement towards new businesses integrating social responsibility in their business models. Consumers are more likely to steer towards buying products linked with support in a social cause, and directly cause social enterprise to thrive in this modern generation.” She believes that in future, ONEHOPE will continue increase their profit with a positive commerce motivation purchases.
Comments Based on Fiona Chan’s blog: https://blogs.ubc.ca/fionachan/2013/11/18/wine-not/
Source: http://www.forbes.com/sites/evankirkpatrick/2013/11/12/onehope-the-social-enterprise-with-over-1-million-raised-for-charity/