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Video-streaming company Netflix has signed a deal with a mini-major film studio Weinstein Company to distribute the company’s very first original motion picture, a sequel to the successful 2000 wuxia film “Crouching Tiger Hidden Dragon”.
The upcoming film which will be released in August 28, 2015 on both Netflix and selected IMAX theatres around the world is tentatively title “Crouching Tiger Hidden Dragon: The Green Legend”. The move will mark the first time a video-streaming company would distribute mainstream motion picture similar event when Netflix startred to release original programming “House of Cards” and “Orange is the New Black”.

The move is one of many in recent years  made by video-streaming services like Hulu and Amazon Prime (the latter of which is also releasing their first web-series this fall) that is shifting focus of entertainment away from theatre and television into digital online environment. The early 2010’s also saw an increasing trend in streaming websites as well as decline in overall television viewing showing the capability of Netflix and other streaming companies making a wide emergence of digital entertainment services.

As Harvey Weinstein, the founder and CEO of Weinstein Company puts it “The moviegoing experience is evolving quickly and profoundly, and Netflix is unquestionably at the forefront of that movement.” 

Relating to my knowledge from the Comm 101, the following strategy could be a form of mixed cost or fixed cost for Netflix. Regardless, the news is yet one of many to signal the rise of digital cinema.