The country of China has had a long history with video games. As evidenced in many other articles, including the official Wikipedia page, China is known to have a booming domestic video game industry such as arcades though not traditionally  in modern game consoles. In the year 2000, all video game consoles were banned allegedly due to “graphic violence these games contained and morally corrupt undertones”, which the government greatly cared for. In the January of this year, these restrictions were lifted as the country became continuously modernized and further embraced globalization.

The following article talks about the grand opening of Xbox One in China and interviews a man on his opinions on video gaming in China. Perhaps the big focus of this articles is not in the gaming culture of China but of the continuing expansion of Microsoft’s video game brand Xbox. The famous company, Microsoft is known to expand into large and countless territories in order to increase their total revenues and gather consumers.

The loosening of restrictions has created a terrific opportunity for the company to expand their operations and as Phil Spencer, head of Xbox, Microsoft puts it “We know there are millions of gamers there and lots of pent-up demand”. I believe that not only is Microsoft as a whole using these opportunities but also expanding their brand as well.

Link and Image:

Bass, Dina, Edmond Lococo, and Bruce Einhorn. “Microsoft Looks to China for an Xbox One Rescue.” Bloomberg Business Week. Bloomberg, 02 Oct. 2014. Web. 06 Oct. 2014.

<http://www.businessweek.com/articles/2014-10-02/microsoft-looks-to-china-for-an-xbox-one-rescue#r=nav-f-story>