A few weeks ago, I had learned about the importance Corporate Social Responsibility of a company wherein the company needs to regulate and lead itself to become a socially, economically as well as environmentally ethical entity. I had also learned about the importance the correlation of CSR and reputation of business and how negative company records may affect the it’s general appearance.

Earlier today I had read a professional blog by Ashley Keeler about the recent scandal involving minors choking on Happy Meals toys in McDonalds. This case was nothing new to me as I have heard multiple similar controversies happening in the past involving children eating miniature sized objects not meant to be eaten (famous example being Kinder Surprise). However, what I did realize was this was going to damage the company’s image and perception and employee and customer satisfaction (as they are both included in Social tab of CSR given the Triple Bottom Line).

Link to image and article:

<http://consumerist.com/2014/11/10/mcdonalds-recalls-happy-meal-toy-for-choking-hazard-after-two-children-cough-up-pieces/>

Other sources involving similar incidents:

<http://www.independent.co.uk/news/world/cabbage-patch-doll-eats-girls-hair-1316481.html>