The Importance of Precise Segment Targeting, Illustrated by the Xbox One

2013 has been a significant year for the gaming community. Not only were several major blockbuster titles such as Grand Theft Auto V, Assassin’s Creed IV and Call of Duty: Ghosts released, this year hailed the launches of two next-generation consoles from Sony and Microsoft – the Playstation 4 and Xbox One, respectively. The consoles […]