As Manuela Stoyanova stated in her blog, Apple released an iPhone 5 around 2 weeks ago, and already there many discussions around it. Does it actually better than iPhone 4s, and has elements that promote it to be a new generation Apple product?

I am not going to list different characteristics of both them, because it was done in my colleague’s blog. First of all I would like to say the Apple is the huge trans international company, with the biggest capital value on the market, and their products clearly win competition on 21st century’s market. If we look at the numbers, then we can see that despite any criticism Apple doing more than fine, and their sells go up. Moreover iPhone 5 is the fastest selling iPhone made by Apple so far. Following, here is the question arises: Should Apple bring any real, significant changes for the next generation iPhone if anyway they are doing fine? Moreover, it is a publicly available information that Apple constantly makes new patents,so we may conclude that they are actually work on new technologies and develop their products. However, they are probably just save it for the new generation products. In addition to it, it brings another issue, ethical one. Apple knows that consumer will buy their products anyway, following they don’t make the level of technological and design change that they could possible do. On the others hand, it is fully their choice, because whatever anyone says, they are still the largest and the most competitive company on communication technological market.

Picture source: http://canindia.com/wp-content/uploads/2012/08/18/apple.jpg .