Business and environment are usually controversial concepts in our mind. Environmental organizations always complain about pollution that businesses cause to environment (CO2 air emissions caused by planes, production chemical waste etc). At the same time business always argues and ignores all the environmental rules in order to maximize their profit. Of course there are some restriction, quotas, taxes imposed by the government, in order to decrease emissions done by the companies. However, even if the companies follow the rules and restriction, they still end up being not eco friendly.

In my opinion, things changed nowadays, people learned that you can make money out of anything. Environmental business became one of the top opportunities in our century. Instead of looking at the environment as on the enemy, modern companies should try to use it for their own benefit and earn profits by saving the environment. I think that the main problem is not actual polluting of air, or rivers, because there are some factors that we can not change. On the other hand, huge part of a pollution is a waste, that happens because firms are not being efficient enough to use smartly their resource and minimize their waste. Approximate numbers say that we waste around 55% of our energy and 40% of food. Following what I suggest is that if this waste could be minimized, following cost would also decrease. These two would bring benefits to both: businesses and environment.

In my opinion, nowadays, modern businesses have ability to develop their technologies and work towards waste minimization. It can increase costs in the short-run, but it would greatly decrease costs in the long-run perspective.

Article used: http://www.forbes.com/sites/dorieclark/2012/07/12/the-environmental-opportunity-your-business-is-missing/