I was always wondering about Starbucks successfulness. It seems that whatever you get in Starbucks is the most basic stuff that you can easily get at home. However, Starbucks is one of the biggest coffee shops in the world. What makes Starbucks so attractive to people around the world?

– Of course coffee and other hot drinks are the main products, however it is not it. Right marketing created special “Starbucks atmosphere” and that is the key. Comfortable chairs, fireplaces, free wifi etc. All these factors create a unique social experience and when the most people go to Starbucks they look exactly for it. Howard Schultz says: “My business is not fill up stomachs, but fill up souls”. Also the actual products that company offers is important, that is why Starbucks has hight quality hot drinks and “snack” type of products. Others things that make Starbucks special are the small marketing details. How nice it is when people who made your drink call you by name which written down on your cup. Another thing is that Starbucks is always light and sunny, usually doors and windows in Starbucks located on the South or East. One more thing is that Starbacks keeps traditions, all coffee shops has the same design and interior as the (first) one that was open in 1971 in Seattle. Things like selling music in Starbacks, putting their company sign on cups, holder – also do their job.

For me personally, Starbucks is the perfect example of successful marketing campaign, which consists of many small details that create special atmosphere and a social experience. Starcbucks is like an international culture in 21st century.

Source Article: http://ubr.ua/business-practice/ups-and-downs-in-business/sekrety-populiarnosti-kofeini-starbucks-167897

Picture Source: http://smartcanucks.ca/wp-content/uploads/2012/04/starbucks.jpg