Dennis Wilson founded Lululemon Athletica in 1998 in response to increased female participation in sports and in accordance with his belief in yoga as the optimal way to maintain athletic excellence into an advanced age.

Wilson opened the first Lululemon store in Kitsilano, a Vancouver neighbourhood. It included a design studio, a retail store, and shared space with a yoga studio. Lululemon operates approximately 201 stores, with the majority in North America.

Customers

• • Mainly focus on women whose of all ages who are looking for stylish active wear for specific sport such as yoga.
  • In order to expand company’s customers base, Lululemon starts to target male and children as their customers.

   

• Competitors
• • Nike
  • Adidas
  • under armour

      

  Even though Lululemon has a lot of competitors, it did quite success in the clothing industry. The reason is that Lululemon differentiates itself from the other competitors by providing friendly service, well organized studio like store and free fitness classes.

Sources: http://shop.lululemon.com/home.jsp