There is no doubt that packaging has played an important role as a medium in the marketing mix. From my perspective, as a consumer, when I enter a shop to but a cereal, if I have no idea which brand of cereal should I buy, then I will just simply choose the one with eye-catching appearance. The reason is that there is a potential psychological impact on my buying behavior, which makes me think that the packaging and quality of the product have a positive relationship. In another words, good packaging will always come with good quality. According to the research, “Good starting points for improvements, changes, innovations which optimize the features of packaging that determine buying decisions and thus generate new potential market”.  Basically, it means that if the products is able to present effectively will be easier to attract customers to buy so that sales will be increased.  Another supporting points given by UDO, “psychological effects of packaging on the product can greatly enhance the sales”. Therefore, we can clearly know that it is very important for manufacturer to make a good packaging for their product if they want to attract more potential consumer.

sources: http://www.scribd.com/doc/29839115/Role-of-Packaging-and-Design-of-a-Product