Pop culture bloggings

The question of who’s lives matter is a major point in todays news and popular media. News channels focus strongly on negative or tragic events to garner for views than ever before and even commentate on popular culture and celebrities. The lives of celebrities especially gives an escape from the tragedy shown on the news, but does not amylase problems in the local area or government. There are many examples of this such as the focus on the wars and uprisings in the Middle East over the events in Ferguson, Missouri in America. The media coverage is also very biased, which is even more evident in American news sources like Fox News which are heavily conservative.
Viewers are forced to look to outside news sources, the trending tweets, comedians like John Stewart or to youtube commentators to learn about issues and not media culture like what Kim Kardashian is wearing this week. The lives of celebrates are being used to cover up the lives of minorities or disagreeing parties in North America. The number of views and shock factor has become more important than actual news, positive events hardly even get a mention outside of Facebook shares.Canada is significantly better than America in this respect, just from looking at how the shooting at Parliament was covered compared to similar events in the states.
What does this say about North American society? Do we not care about the news and world events or are we simply too hungry for drama? I would argue that the prevalence of other news sources and the circulation of trending topics says we are not just drama mongers; however, then where are news outlets getting the notion that this is all we want to see?