{"id":13,"date":"2011-01-27T18:51:06","date_gmt":"2011-01-28T02:51:06","guid":{"rendered":"https:\/\/blogs.ubc.ca\/immin03\/?p=13"},"modified":"2011-01-27T19:05:28","modified_gmt":"2011-01-28T03:05:28","slug":"13","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/immin03\/2011\/01\/27\/13\/","title":{"rendered":"Marketing strategy at Department store"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.ubc.ca\/immin03\/files\/2011\/01\/\ubc31\ud654\uc810\uc0ac\uc9c4.gif\"><\/a>Hello everyone.<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/immin03\/files\/2011\/01\/\ubc31\ud654\uc810\uc0ac\uc9c4.jpg\"><\/a><\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/immin03\/files\/2011\/01\/\ubc31\ud654\uc810\uc0ac\uc9c41.jpg\"><\/a><\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/immin03\/files\/2011\/01\/htm_2008080102414650005500-001.jpg\"><\/a><\/p>\n<p>Today, I\u2019d like to discuss the marketing strategy of department stores. These giant shopping facilities are located in many cities around the world and are recognized as, not only top tourist destinations, but high revenue-generating sources. There are evidently several well-planned and detailed marketing strategies behind this all. Now, let\u2019s take a close look into the secretive marketing strategies of department stores.<\/p>\n<p>Firstly, most department stores do not have a washroom on the main floor as an effort to lure in customers to the upper floors. For example, men\u2019s washrooms are located on the men\u2019s wear floor, and women\u2019s washrooms placed on the women\u2019s wear floor in order to attract the appropriate customers.<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/immin03\/files\/2011\/01\/htm_2008080102414650005500-001.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"htm_2008080102414650005500-001\" src=\"https:\/\/blogs.ubc.ca\/immin03\/files\/2011\/01\/htm_2008080102414650005500-001-300x215.jpg\" alt=\"\" width=\"300\" height=\"215\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/immin03\/files\/2011\/01\/\ubc31\ud654\uc810\ub9c8\ubb34\ub9ac\uc0ac\uc9c41.png\"><\/a><\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/immin03\/files\/2011\/01\/\ubc31\ud654\uc810\uc0ac\uc9c45.jpg\"><\/a><\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/immin03\/files\/2011\/01\/\uc2e0\uc138\uacc41.jpg\"><\/a><\/p>\n<p>Second, your regular department store has no windows to view the outdoors. By this, customers will not know how dark or bright it is outside, resulting in them shopping with no hurry. In addition, stores do not have clocks for similar reasons.<\/p>\n<p>Third, the strategic location of top brands within the store ought to be noted. In order to maximize revenue on these items, top brand and luxury products are usually located near crowded escalators.<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/immin03\/files\/2011\/01\/\ud654\uc7a5\uc2e4.png\"><\/a><\/p>\n<p>With such detailed marketing strategies, department stores lengthen customers\u2019 shopping time, while deliberately placing certain facilities in strategic locations in order to have direct product-to-customer contact. There are so many other strategies that I\u2019d run out of space attempting to write them down.<\/p>\n<p>Today, more and more department stores are taking an alternate route by installing washrooms on the main floors and installing clocks in order to offer a better shopping experience for customers. I\u2019ll leave it up to you guys to decide which strategy would be more effective.<\/p>\n<p>That\u2019s all for this week and I hope you guys found this post interesting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello everyone. Today, I\u2019d like to discuss the marketing strategy of department stores. These giant shopping facilities are located in many cities around the world and are recognized as, not only top tourist destinations, but high revenue-generating sources. There are evidently several well-planned and detailed marketing strategies behind this all. Now, let\u2019s take a close [&hellip;]<\/p>\n","protected":false},"author":6245,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/immin03\/wp-json\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/immin03\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/immin03\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/immin03\/wp-json\/wp\/v2\/users\/6245"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/immin03\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":10,"href":"https:\/\/blogs.ubc.ca\/immin03\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"predecessor-version":[{"id":35,"href":"https:\/\/blogs.ubc.ca\/immin03\/wp-json\/wp\/v2\/posts\/13\/revisions\/35"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/immin03\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/immin03\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/immin03\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}