{"id":251,"date":"2010-10-30T19:48:37","date_gmt":"2010-10-31T03:48:37","guid":{"rendered":"https:\/\/blogs.ubc.ca\/imtomas\/?p=251"},"modified":"2010-11-09T15:10:17","modified_gmt":"2010-11-09T23:10:17","slug":"the-wrong-decision","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/imtomas\/2010\/10\/30\/the-wrong-decision\/","title":{"rendered":"The “Wrong” Decision?"},"content":{"rendered":"

[youtube width=”498″ height=”308″]https:\/\/www.youtube.com\/watch?v=cdtejCR413c[\/youtube]
\nAh, basketball season begins again! \u00a0As all of you NBA lovers know, over the summer LeBron James \u00a0left the Cleveland Cavaliers to join forces with Dwayne Wade and Chris Bosh on the Miami Heat. \u00a0For those not as basketball-literate, LeBron James is a basketball superstar who has been named Most Valuable Player in the past two years and with his “decision” to leave Cleveland this summer, he has been criticized heavily.<\/p>\n

What transpired over the summer was this in short: \u00a0When LeBron’s contract to play for Cleveland expired, several other basketball teams tried to “woo” him into playing for them. \u00a0LeBron got a one hour time slot on ESPN where he would announce what team he was joining. \u00a0Basically, no one knew what team he was leaning towards, and on live national television, he announced, “Yeah, I’m leaving Cleveland to play for Miami.” \u00a0Ouch.<\/p>\n

Now how is this associated with marketing? \u00a0On Miami’s side: season tickets have sold out, a wait list has been set up, and ticket prices in general, have gone up. \u00a0On Cleveland’s side: you can image the numbers in attendance and thus ticket prices going down right? \u00a0With more people attending NBA games, more people buy food, apparel, and other random souvenirs from the vendors at the respective stadiums. \u00a0With LeBron leaving Cleveland, revenue leaves Cleveland. \u00a0You see, LeBron IS a product\/service\/superstar\/ whateveryouwanttocall him. \u00a0People want to watch LeBron James play basketball.<\/p>\n

\"\"<\/a>However, he is also his own\u00a0brand<\/strong>. \u00a0When he announced that he was going to play for the Heat, devoted fans all over Cleveland\u00a0burned his jerseys. \u00a0His Cleveland jerseys also went as low as to being sold around the 20 dollar price range. \u00a0Other NBA greats have also criticized LeBron’s decision. \u00a0He damaged his image. Yeah, ALL those angry fans in Cleveland – I don’t think they would be next in line to grab the latest pair of LeBron kicks released. \u00a0That is why LeBron has tried to rectify his decisions, as you have seen in the Nike advertisement above. \u00a0In my opinion, I don’t really have a problem with LeBron switching teams. \u00a0He took a smaller paycheck to play with Miami in exchange for potentially winning a Championship. \u00a0That’s what he wants to do. Win. \u00a0I do however, \u00a0have a problem with how he delivered his “decision.” \u00a0You go on live national television just to tell the state you grew up in and the team you’ve played with for the past seven years that you will NOT be playing for them next season? \u00a0Not cool.<\/p>\n

That being said, LeBron has taken a good step towards fixing his image, approaching Nike to make the commercial for him. \u00a0(Nike also made a Tiger Woods commercial for him when he needed to fix his image.) \u00a0That won’t really change the fact that Kobe’s taking it again next year though. \u00a0Just saying… (:<\/p>\n

———————————————————————————————-<\/p>\n

Want to watch LeBron making “the decision?” \u00a0Click on his burning jersey above!
\nWatch Nike’s\u00a0Tiger Woods commercial here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

[youtube width=”498″ height=”308″]https:\/\/www.youtube.com\/watch?v=cdtejCR413c[\/youtube] Ah, basketball season begins again! \u00a0As all of you NBA lovers know, over the summer LeBron James \u00a0left the Cleveland Cavaliers to join forces with Dwayne Wade and Chris Bosh on the Miami Heat. \u00a0For those not … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":4066,"featured_media":273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[113562,232643,113563],"class_list":["post-251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-lebron","tag-marketing","tag-miami-heat"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/posts\/251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/users\/4066"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/comments?post=251"}],"version-history":[{"count":29,"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":313,"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/posts\/251\/revisions\/313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/media\/273"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/media?parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/categories?post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/imtomas\/wp-json\/wp\/v2\/tags?post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}