Who does not know Twitter? It is a well known social media, which particularly ‘competing’ in a same field with Facebook and LinkedIn. It allows people to tweet – which basically telling their followers what they are doing or reveal their feeling, promote, and any other necessary activities that other social medias do.

On Thursday October 3rd, Twitter unveiled its financial statement, filed up IPO documents of going public. This ‘surprising’ decision was made due to seeking of $1b revenue and increase its market value.  However, in the mean time, the biggest competitor among every single online social media is Facebook. Twitter is just being – can be said – the available ‘substitution’ if people sometimes looking for another ‘fun’.

In this case, instead of financial problem as the barrier of entry to the ‘most-wanted-people’s-social-media’, Facebook as the rivalry becomes the subject that Twitter needs to focus on. With the same purposes, Twitter needs to develop its point of different to increase its value and attract more users, although twitter has managed to have larger number of celebrities users rather than Facebook, which can be said as one of the points of difference that Twitter currently have.

Source: http://www.aljazeera.com/news/americas/2013/10/twitter-unveils-highly-anticipated-ipo-filing-201310321328267397.html