My team chose to work on Unilever.

As the third assignment was summary of the previous two and plus marketing mix analysis, it was a good opportunity for me to review what we learned in the course and know how to apply it to the company. We targeted on shampoo and the segmentation is women suffering from dandruff in the rural area in India. What I found interesting is that Unilever has the biggest share in shampoo in general but not in anti-dandruff shampoo. The Rival P&G has the largest.

By doing research on company selling consumer products, I felt the importance of standing at the point of customers, especially considering marketing strategy. We have to know the needs ahead of time. However, it is not that easy. I felt it critical for   marketers to be always sensitive to market needs.

Thank you!