Depending on how a product is presented to me the first time, I tend to shape my opinion about it and the company that produces it. The company that comes first in my mind and in the consumers mind, when thinking about a specific product are the ones that have the larger market share and the most profitable

Take Toms shoes as an example. The new campaign that the company follows is called “One for One” where for each pair of shoes that is sold a pair is given to an impoverished child,http://www.toms.com/our-movement/l#stepbystep, This gives the company an image of a charity and of social awareness.

In class we talked about value proposition and brand positioning and the impact it has to the consumers’ minds. Companies like Toms have strong points of difference that makes them unique and helps them be more successful.

The more competitive a market is the better positioning a company needs to obtain in order to be profitable. A great example is the soft drink industry. Advertising can have a great influence on consumers.  An example is Pepsi and Coca-Cola. The video we saw in class illustrates exactly the power of advertising. Positioning is valid for the success of the company.

Sources:

http://www.toms.com/our-movement/l#stepbystep

photo source:

http://crochettoms.com/content/1729-looking-good-and-feeling-good-have-a-whole-new-definition