I read Chloe Hoy’s blog post on the small grocery store in Kitsilano named Pirate Joe’s that won the law battle against grocery chain Trader Joe’s. Chloe talked about how Michael Hallatt, owner of Pirate (also known as ‘Irate’) Joe’s is operating his store. I agree with her view on Trader Joe’s not being in a strong position against the small grocery store since they do not operate in Canada for the time being.
I think that Hallatt is a smart entrepreneur as Chloe mentions and a risk-taker because it is not easy to deal with such a large company even if you are right. Being attracted by his actions I did a further research on him and guess what, he is not willing to stop here. His is planning on entering the fast food industry and now challenge the giant called McDonald.
He plans to open a fast food burger joint with a big black letter M for a logo. Some of his words are: “Let’s say you see my black M and you’re thinking that must be a reference to McDonald’s in some way, you know it’s a free market,”…“McDonald’s doesn’t have a copyright on the letter M, I don’t think”. I am very curious to find out what will happen when and if he opens his restaurant. Will he get in trouble again?
Source:
http://www.cbc.ca/m/touch/offbeat/story/1.2421233
photo source: