The lectures we had in social entrepreneurship  was very interesting to me so I did a further search on it and I found an article in “The Globe and Mail” written by the professor Jeff Kroeker. Its about Lunapads, a company driven by its social objective of providing to  girls in developing countries its hygiene products.  Its managed to expand and increase its revenue while at the same time making a difference in the world.

In my opinion, Lunapads is a great example of exactly what newly established companies should have as  a primary goal.  Providing social benefits should be as important as the goal of expanding  and increasing profits. In that way both society and the companies profit and benefit. In order to achieve a 10% increase in revenue and for its products to reach more than 100,000 girls, Lunapads partnered with AFRIpads.

This action shows the willingness of the company  in achieving its social goal while dealing with one of the main problems in Africa which is the lack of access of feminine hygiene products. Social entrepreneurship can work with the goals of a for-profit company.

Sources:

www.theglobeandmail.com/report-on-business/small-business/sb-marketing/customer-service/how-to-expand-your-business-while-doing-good/article11967662/

http://lunapads.com/

photo source:

http://www.huffingtonpost.ca/john-f-gray/vancouver-lunapads-periods-africa-girls-school-oprah-winfrey_b_2472899.html