DOLLAR SHAVE CLUB ADVERTISEMENT

Co-owner Michael Dubin saw an opportunity in the area of men’s grooming products and spearheaded the market with the video above, which went viral in with over 3 million hits in less than a week.

This disruptive innovation directly attacked the men’s grooming giant Gillette through the discovery of a cure for the pain that all consumers face when faced with purchasing razors: high cost. Bloomberg Businessweek does highlight that Dollar Shave Club does not necessarily provide a product to the consumers at a much lower cost, but the consumer only sees the physical price that they pay: Either $3.50 per month with Dollar Shave Club or Gillette’s $29 package which lasts 6 months. Although the general consumer is not conscious of this, the better quality razor provided by Gillette is only roughly $1.33 extra per month. This ingenious marketing plan by Dollar shave club targets the consumer’s anger towards spending a large sum of money at once, spreading it over a period of time and giving their customers the mildly false idea of large savings. The marketing scheme has been successful for Dollar Shave Club, giving them a sector of the market and helping them disrupt other markets with their unique and innovative idea.

https://ca.dollarshaveclub.com/

http://www.businessweek.com/articles/2012-04-10/rethinking-gillette-s-pricing-the-disruptive-innovation-of-a-dollar-shave

http://www.huffingtonpost.com/2014/10/22/dollar-shave-club-michael-dubin-interview_n_6025648.html

After only being submerged into the Sauder community for 2 months, my appreciation for accounting has soared. My past understanding for accountants have been much like the view shared by the everyday close-minded citizen: they are boring number crunchers. But after meeting with an upper-year accounting student and experiencing just some of the opportunities that Sauder offers for interested students, I am intrigued.

This article highlights my experiences so far and why I see so many opportunities, in school and afterwards, with accounting. Prof. Scott Sinclair continually states that in his upper year accounting classes, the majority of his students will continue on in the accounting segment for some time and then branch off into either starting their own company or into some other division of business. This makes me think of the endless possibilities and makes me thing of all the skills someone will be able to learn along the way through Sauder. For instance, if I do choose to pursue a career in accounting, I will have the general skills that I gained through first and second year courses such as Comm 101 and the following years to specialize. This process will not only give me the basic accounting skills, but the necessary skills that every modern accountant now requires.

http://www.accountancyage.com/aa/feature/2265153/-aayp-2013-modern-accountants-people-who-think-differently

The sheer power that Enbridge has in the Canadian economy, earning $629 million in net income in 2013 and employing roughly 11,000 Canadians, will lead them to the production of their pipeline.

There should not be such a strong view against the creation of this pipeline by the Nak’azkli and other First Nations because of all the benefits it will provide them with, just like their past endeavors noted in the article. Although the First Nations are worried about the preservation of the land, wanting to ensure that it will be the same for future generations, this will ensure a prosperous life for their future generations. The financial stake that the First Nations will take in the pipeline will provide a strong base of funding for their future generations to grow and continue their history. This view is shared amongst 40 percent of the First Nations stakeholders in the Northern Gateway pipeline, which proves that the project does benefit all parties in some way.

This debate cannot result in all of the stakeholders being content but a decision should be made in order to benefit Canadian economy, which each stakeholder should respect.

http://www.vancouversun.com/news/There+will+pipeline/10122968/story.html

Innovation is the best thing a company can do in order to excel above and beyond their competition. This is one fact that I have learned from the Comm 101 course thus far and I now feel that I truly know the meaning of revolution in the business world.

Innovation can take many different forms, for instance, the marketing innovations of Mr. Christensen have changed the way a business should approach its customer base. The most successful companies are consumer centric as opposed to company or product centric in order to surpass their competition, but that isn’t the only job marketing executives face. Jobs-to-be-done marketing has changed the way a marketer should think. This innovating idea changes a company’s way of thinking: their product satisfies a job for their customer. Nothing but this idea can help understand their market and what they are trying to accomplish when purchasing their product, which is exactly what a company needs to know if they want to beat out any competitors. When thinking of the job a product provides, a company can change and improve a product in order to satisfy their customer.

http://hbswk.hbs.edu/item/6496.html