In response to James Lau’s interesting blog post on Apple’s new technology, I wanted to further develop the comparison between Apple Pay and its main competitor, Google Wallet.
Google Wallet has been available on Android devices for the past few years, being released into the US market in 2011, but has not caught on like its new Apple counterpart. After the release of Apple’s payment service, a tech reporter compared the two rival products to see how they matched up. His discoveries can be found in this article.
After the analysis, both Google Wallet and Apple Pay stack up to one another quite equally, so what has made the latter so much more successful?
Apple’s marketing strategy, unlike that of Google’s, has taken a direct approach to their customers giving the general consumer the idea that Apple has created a point of difference. This false PoD is a perfect example of how great marketing can make up for late entry into a market segment. Google’s product might contain all of the same innovative elements, but Apple pay has exploded in sales through the use of their disruptive marketing tactics.
https://blogs.ubc.ca/jameslau/
http://business.financialpost.com/2014/10/28/apple-inc-pay-signup/?__lsa=f41a-b5dc
http://bgr.com/2014/11/03/apple-pay-vs-google-wallet-comparison/
http://www.engadget.com/2014/10/29/week-apple-pay-google-wallet/