I am writing in reply to Tamara Giltsoff, to build on her blog post on Kickstarter’s creation of shared value. Tamara shares an interesting view on an innovative company and how they create shared value in the global community.

The concept behind Kickstarter’s business model is to bring aspiring entrepreneurs together and give them an opportunity to pitch their ideas to the world, in hopes of gaining financial capital and starting their dream business.

This innovative concept goes against the norm of capital investments CEO Perry Chen explains, “People are supporting projects because they want to see them happen. It’s so different than giving money because you want to make a profit.” Chen is letting everyday people contribute to ideas that they want to see succeed, in hopes of gaining nothing in return but gratitude.

Kickstarter is giving each of its customer’s an opportunity to succeed and reach their goal, while still being successful itself. This business model creates value for each entrepreneur that uses its service, generating economic benefits, and gives the global community an opportunity to support one another, developing social prosperity. Kickstarter is a perfect example of creating shared value because of their values that strive for joint company and community growth.

Interesting Kickstarter example!

http://tamaragiltsoff.com/blog/kickstarters-and-shared-value/

http://allthingsd.com/20121105/kickstarter-ceo-no-ipo-for-us-and-no-equity-crowdfunding-either/

https://www.kickstarter.com/?ref=nav