In the Vancouver Sun article, Guy Kawasaki, Managing Director of Garage Technology Ventures, said that customers today are more likely to be influenced by blogs or Twitter users than mainstream advertising.
Before, consumers were heavily influenced by positive reviews from influential publications like “Fortune” and “The Wall Street Journal”. However nowadays, consumers are more influenced by the opinions and reviews of a product from ordinary people on blogs and Twitter.
Companies in this era need to embrace the new fad and develop new marketing strategies in order to influence their target market. It is especially essential in today’s society to develop a good product position, since there are a huge variety of products in the market.
In order to survivie, the company must capture their target market by being creative and by using effective means. Knowing that consumers nowadays would rather listen to the opinion of a regular person, companies need to build good customer relationships in order to gain popularity on the internet. Building good relations would allow more people to write good and positive reviews about their product or service thus building brand loyalty and trust.
The society is constantly changing , forcing companies to keep up with the changes and act on it if they want to be successful.
Source: “Tables turned in new era of the sell” The Vancouver Sun. Wednesday September 29, 2010