Facebook: Where’s the algorithm for SMO?
Feb 11th, 2011 by irfandhanani
Since Google became the most used search engine, many businesses have scrambled to perform Search Engine Optimization (SEO), and while only a few can be at the top in SEO, and game changer has arrived, Search Media Optimization. Will it kill SEO? Probably not for a while, but it could.
Source: zealousweb.net
Search Media Optimization (SMO) is the methodisation of social media activity with the intent of attracting unique visitors to website content. SMO, in contrast to SEO, focuses on driving traffic to websites from sources other than search engines. SMO is like viral marketing technique except that “word of mouth” is created through the use of social bookmarking, blogs, RSS feeds, video, and photo sharing websites.
Social media has become a force to be reckoned with as it is becoming common knowledge that sites are starting to see and increasing number of visitors coming from social media sites such as Facebook than from search. According to Ben Elowitz, co-founder and CEO of Wetpaint, states: “the era of SMO liberates publishers from the exercise of tricks, hacks and keywords. Instead the big opportunity is now once again creating and refining the most appealing content possible.” Google has yet to crack the code on what drives social interest, it is currently a reflection of what people are interested in after enough interest is garnered. Facebook and other social media platforms can check “Likes” and quickly use that as an advantage in their marketing techniques, while Google has to wait for enough people to “search” data before it seems relevant enough to move up the search rankings.
Beware Google, it may be a good time to click the “Like” button on social media, and position yourself well in SMO.
Source: http://digitalquarters.net/2010/10/seo-is-dead-and-the-new-king-is-%E2%80%98smo%E2%80%99/