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Archive for March, 2011

The internet is taking over as a news source for adults. A research report released by Pew Research Center shows that the internet now only lags television as the source for news for adults in the United States. Newspaper viewership has been bumped down. It seems the time is ticking for companies that are solely […]

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In response to the March 12th Japan 8.9 magnitude Earthquake, Microsoft announced that it would donate $1 for every retweet to one of Bing’s twitter posts. The original post said, “How can you #SupportJapan — http://binged.it/fEh7iT. For every retweet, bing will give $1 to Japan quake victims, up to $100K.” Yes, Microsoft limited it to […]

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Social media seems to be a self-learned method for disaster response. In the wake of the Japanese 8.9 earthquake that happened on March 11th 2011, the power of social media cannot go unnoticed. Individuals and families within the areas of the disaster are able to tweet about their safety and status, can ask for help […]

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Organic search results are listings on a search engine results pages that appear because of their relevance and quality to the search terms entered as opposed to paid advertisements on those pages. In contrast, paid search results appear in opportune spots on a search engine results page, but at a cost. On March 9th 2011, […]

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In the day and age were Social Media has become so prominent, online monitoring can allow a firm to prepare for crisis and reputation management, find niche campaign idea, research for future campaign ideas, and gain a competitive advantage through better understanding consumer behaviour, needs, and preferences. However, internal goals and systems must be aligned […]

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