Posted in Uncategorized on Mar 14th, 2011 No Comments »
The internet is taking over as a news source for adults. A research report released by Pew Research Center shows that the internet now only lags television as the source for news for adults in the United States. Newspaper viewership has been bumped down. It seems the time is ticking for companies that are solely […]
Posted in Uncategorized on Mar 13th, 2011 No Comments »
In response to the March 12th Japan 8.9 magnitude Earthquake, Microsoft announced that it would donate $1 for every retweet to one of Bing’s twitter posts. The original post said, “How can you #SupportJapan — http://binged.it/fEh7iT. For every retweet, bing will give $1 to Japan quake victims, up to $100K.” Yes, Microsoft limited it to […]
Posted in Uncategorized on Mar 11th, 2011 No Comments »
Social media seems to be a self-learned method for disaster response. In the wake of the Japanese 8.9 earthquake that happened on March 11th 2011, the power of social media cannot go unnoticed. Individuals and families within the areas of the disaster are able to tweet about their safety and status, can ask for help […]
Posted in Uncategorized on Mar 10th, 2011 No Comments »
Organic search results are listings on a search engine results pages that appear because of their relevance and quality to the search terms entered as opposed to paid advertisements on those pages. In contrast, paid search results appear in opportune spots on a search engine results page, but at a cost. On March 9th 2011, […]
Posted in Uncategorized on Mar 7th, 2011 No Comments »
In the day and age were Social Media has become so prominent, online monitoring can allow a firm to prepare for crisis and reputation management, find niche campaign idea, research for future campaign ideas, and gain a competitive advantage through better understanding consumer behaviour, needs, and preferences. However, internal goals and systems must be aligned […]
Posted in Uncategorized on Feb 11th, 2011 No Comments »
Since Google became the most used search engine, many businesses have scrambled to perform Search Engine Optimization (SEO), and while only a few can be at the top in SEO, and game changer has arrived, Search Media Optimization. Will it kill SEO? Probably not for a while, but it could. Search Media Optimization (SMO) is […]
Posted in Uncategorized on Feb 11th, 2011 1 Comment »
Owners and marketers of businesses often ask themselves how they can use the internet to find new customers and engage with existing customers. Social Media gives businesses the ability to amplify visibility and create a value proposition for their target customers. Social Media serves as a platform to identify, learn, and connect with customers and […]
Posted in Uncategorized on Feb 10th, 2011 No Comments »
In early February 2011, a move seen as a chance for redemption for AOL by some and also a move that makes no sense to others, AOL acquired Huffington Post and puts the combined companies in a position to command over 250 million unique visitors online globally. AOL is currently fading in its dial-up Internet […]
Posted in Uncategorized on Jan 31st, 2011 No Comments »
The days when a friend was defined as a “person” that you know well and regard with affection and trust may be changing. Today, businesses use Social Media, such as Facebook Fan Pages to create a relationship that is almost if not equal to the past definition of a “friend.” When an individual starts to […]
Posted in Uncategorized on Jan 13th, 2011 No Comments »
It is well known that the world is in a trend toward using mobile computing devices (smartphones and tablets). The big talk around of the expected success of a company that offers these devices is strongly based on the mobile applications (apps) available for these devices. For example, Research In Motion is a company that […]