“Giving is what fuels us, giving is our future” is TOMS founder, Blake Mycoskie’s motto. Although TOMS is the front runner in selling the latest canvas shoes, it has a mission to save children in developing countries.
It is common that people are dedicated to helping children in developing countries and most of us interpret this by supplying the obvious: food and water. TOMS has differentiated itself from the many similar, eager organizations by not focusing on the obvious needs but by giving shoes to 44 developing countries around the world. For every pair of shoes it sells, it donates a new pair of shoes to a child in a developing country.
Many people overlook the need for shoes because we take it for granted. Growing up barefoot translates in soil transmitted disease for many children in third world countries, seriously affecting their health. Also, without shoes many kids cannot attend school due to school policies which makes it impossible for them to attain long term success. By donating over 2, 000, 000 shoes to date, TOMS isn’t simply providing shoes, but it is creating opportunities for children to get an education and live healthy, self-sustainable lives.
Work Cited:
http://www.toms.ca/our-movement
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