As proven by a recent Boston Consulting Group survey, the desire for the “Made in China” label is on the decline. Americans are beginning to purchase more goods manufactured in the U.S because of the perceived better quality and higher environmental awareness.
Not only are Americans doubting the quality of goods produced in China but nearly half of the Chinese consumers surveyed also stated they would prefer American goods over their own for the same reasons. Does this mean that businesses are going to have to increase their costs by moving production back home?
One would assume this move to be non beneficial; however, the rising wages in China and the longer shipping time for overseas production would diminish the savings of overseas production by 2015. Because of this, more American companies can afford to move production back to the U.S, answering to the increased demand for the “Made in the U.S.A” label.
Work Cited:
MadeInAmerica.png (photo)
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/made-in-america-a-valuable-label-even-in-china/article5315663/