“Ford is recalling about 850,000 cars and SUVs because of a problem that could stop the air bags from working in a crash.” Imagine the cost of recalling all the cars that Ford has sold in North America over the past year. However, their call for quick action was a wise decision on their part as they could save possibly millions on compensation claims from accidents. Luckily, when Ford discovered this defection no crashes had been reported, but something critical like dysfunctional airbags would be fatal to the company’s reputation.

 

As an ex-Ford user, I remember how easily and often their cars would break down. Repairs were not cheap either, and I was greatly disappointed with their product. If Ford is trying to provide inexpensive vehicles to Canadians, I’m afraid that they have not been very successful so far. A possible reason for their faulty vehicles would be that they are using cheap parts and materials in order to reduce their manufacturing costs. It’s understandable that companies would want to reduce all costs if possible, but there are certain things that customers expect from all automobile companies, and that is a safe vehicle for our families to ride in. In my opinion, Ford needs to work on their value proposition: will they continue reducing manufacturing costs or should they start focusing on delivering better quality products to their customers?