Aveeno’s Fresh Take on Celebrity Endorsement
Having celebrities endorse products such as cosmetics and skincare is certainly not a new tactic in the marketing world; however, Aveeno has surged through the competition with a new television advertisement that dispelled the old, conventional method of endorsement. Competition Spotlight: L’Oréal Paris L’Oréal Paris communicates their brands’s value to customers by aligning products with celebrities. […]