During one of the recent comm 101 lectures I have been introduced to the distinct definitions of vision/goal, strategy, and tactic. Though many examples were provided, I was still perplexed by the close proximity of what each meant; therefore, I decided to do my own detective work online and give these terms my own interpretations:

Vision/Goal – What you are striving for, an abstract or general direction of where you want to be.
Ace the calculus test, win the war, become 1st in the particular industry market, earn 1/4 of a a million/year

Strategy – An overview of a plan to achieve the goal; an idea or conceptualization of how you can potentially or possibly achieve the goal. Strategy is a long – term plan.
Study more, divide and conquer, mass advertise, get a high paying job.

Tactic – Action enforced to execute the strategic plan. The actual “doing” part of a strategy.
Go to teacher hours, invest in better weapons and gather more intelligence of opposition, promotions and specific advertisement to targeted consumer, get a higher educational degree.

“A goal is not a strategy unless it has an idea behind it”

– John Furgurson (BrandInsightBlog)

 

 

Reference:
http://www.brandinsightblog.com/2009/11/01/marketing-strategy-vs-tactics/

Picture:
http://www.contentstrategyhub.com/wp-content/uploads/2011/08/chess-strategy.jpg