Albeit being well known for their movies, TV shows and theme parks, The Disney Company is a company with one of the largest platforms for “citizenship”. Supporting various causes such as sustainability, healthy living for the community and development for the creative mind, Disney could be considered to be making dreams come true, especially for the less fortunate. However, Disney also works on supporting another platform: the most recent investment being into a start-up called Jaunt.
Though moving money to another company could be seen as a liability as Disney would lose funds, the act of investment into this business could prove to be an asset. The Motley Fool reports that Jaunt, a virtual reality camera maker, could help develop Disney’s movie quality and art, aid in the development of new attractions in theme parks such as Disney Land and Disney World, be used for development in games, and much more. Disney’s investments into aspects other than their main sources of revenue would help them due to the formation of goodwill, which could help value the company at a higher price. The concept of goodwill, as well as Disney’s acts of citizenship show that a business is not only valued by its material worth.