Toxin free candles, gluten free and vegan bath bombs and organic cosmetics may all seem like such strange and redundant ideas when put under the microscope. However, these products sell. In a recent article by Vancity Buzz: For the Love of Baths: Vancouver based bath products trade in toxins for love, the demand and awe for such products is put under the spotlight. Though the article promotes the business, it is all but astounding to think that someone would pay for a gluten free bath bomb. After all, weren’t bath bombs meant to be placed in the bath tub and not in a glass of water and consumed?

Though the nature of the products is confusing and odd at first, they also make plenty of sense. With the growing awareness of chemicals found in cosmetics and processed ingredients found in foods, consumers have also started to check the “ingredients” used in bath products, which also gave way Herbal Essences’ new product line, Naked. The ability to identify what is trending and in demand in the market is an infinitely useful skill, which could be used to justify even the strangest products. After all, if the product is appealing or intriguing enough, people are sure to buy it.