Source:

http://www.cnbc.com/id/102020026

In September 2014, a Chinese E-Commerce website IPO’d, becoming a public limited company selling stocks on the international stock exchange.

This IPO just so happened to be the largest one in history, with raised US$25 Billion.

This is very surprising for a website to generate such a large amount being relatively unknown to most. The main selling point that makes Alibaba so unique is the fact that Alibaba owns a numerous number of websites and businesses, the mains one listed below:

Taobao Marketplace: A Chinese online shopping market place that is also the most popular e-commerce application in China.

TMall: The largest retail and brand website in China that sells directly from the brands to the customers.

1688.com: A wholesale website for international customers selling various items from furniture to clothes.

Alipay: An online payment service, much like Paypal.

Aliyun: Cloud services

Overall, Alibaba as a company has innovated, taken inspiration from companies from around the world and brought that all together in China making it an extremely successful corporation, owning many successful businesses, which explains why they IPO did so well. But the one concerning fact is the lack of brand recognition globally considering they are a large company. Although now the company has gained a lot of recognition from the IPO and are expanding globally, so it is apparent that their business model has changed and that the company is bound to be successful.