AAPL or Apple as many people may know it has one of the worlds most sought after stock. Making it one of the worlds most valuable companies.  However they are also one of the large companies that does not offer dividends to its stock holders. Then what makes apple so sought after.

As you may be aware there are two main strategies to invest in stock:

Fundamental: Long term, investing with the hopes of the the companies future discounted cash flows and for dividends.

Technical: Short term, selling to the “fool” to make a profit, meaning that you buy a stock and then sell it for a higher value.

WHY?

Many investors often buy apple stock to pawn it off for a profit as apple stock has been increasing for the last decade. However, I feel that apple is one of those special companies that makes people buy into apple stock to be part of this company that has an almost cult like status among its fans created by both its products and its founder.

In Memory

“I want to put a ding in the universe.”- Steve Jobs

Unfortunately, the pioneer and visionary of Apple, Steve Jobs passed away this year, leaving us with a brand that must try live without him. I would like to take amoment to acknowledge the impact he has had on our lives and proving to us that the impossible was actually at the grasp of our hands by providing us with that “ding”.