Link To: https://blogs.ubc.ca/mengshu/

This is a very interesting and popular topic in recent years since China not only has an extremely large market but also have its own traditions and culture. Chinese name each year with an animal, which is the animal sigh system. Shengxiao is also the source of many traditional customs and newer trends, and the animals are popular images that are seen everywhere. An increasing number of people have realized the importance of culture in the market place. For this bunny year, companies have constructed many different kinds of bunny product to meet theme of the year 2011 because people consider that bunny is the lucky animal in this year. We can even feel the Chinese New Year atmosphere and the bunny fever in Vancouver. For example, Holt Renfrew is offering Chinese tea and lucky cookies, and Chanel is give away rabbit chocolate. In countries such as Australia, Canada and the United States, although Chinese New Year is not an official holiday, many ethnic Chinese hold large celebrations and Australia Post, Canada Post, and the US Postal Service issue New Year’s themed stamps. Another interesting thing related to the Chinese New Year traditions is the Chinese night marketing during Chinese festival every year. This is a commercial opportunity as well.