September 2014

One way to make company successful

How often do you use your phone? Do you check your Facebook page frequently? Do you “tweet” something interesting you saw? Or do you upload a photo on Instagram? The “Internet” and “phone addiction” era is already here. People prefer to read articles online, watch tv online, even write to relatives who live abroad, online. So why don’t companies use this phenomenon? They certainly do!

According to the article (From the UBC library) a few big companies gained success using internet and technology. As stated, Dove’s Real Beauty Campaign and Nike were able to get to the next level of sales and made it even bigger, just by inventing an interesting and useful webpage group on Facebook and other Internet spaces. Internet, and particularly companies’ websites allows us to find almost all the information we need. Wheather it’s checking a price of any given product, to even making orders online, and getting it delivered straight to your home. For instance, there is a new widespreading news about the iPhone 6. Everyone ardently discusses the new device. Have you seen this huge lines at the Apple store? Did you stand in these lines for over 5 hours waiting to buy a new phone, or did you use Internet?

Moreover, the author provides us with examples of everyday life, where we really are in constant contact with companies without even realizing it. There are a lot of pop-up windows with advertisements in almost every page we enter, mostly related to searches we have made. Willy nilly, do we pay attention to it. We will either close it, or leave it open. Furthermore, we get these advertising messages or phone calls from sales managers.

Internet offers a great opportunity for business growth. Sauder students should know this:)

e-cigarettes: for and against

Our society faces many problems. Wheather it’s world economies, geopolitics, or even something more important for people is their health and health of their family. Have you ever noticed how many people smoke? I personally don’t smoke, but it was always interesting to me. When walking down the street, and I notice just how many people smoke, it’s a stagering amount of people. And the next question that pops to my head is the following; “how harmful it is?” How can we reduce the number of smokers? Modern technology offers us E-cigarette. I’m sure everybody is familiar with it, but for those who don’t know, it’s An electronic cigarette (e-cig or e-cigarette), personal vaporizer (PV) or electronic nicotine
delivery system (ENDS) is a battery-powered vaporizer which simulates tobacco smoking by producing an aerosol that resembles smoke
© http://en.wikipedia.org/wiki/Electronic_cigarette.

 

Somewhere I agree with Julie Netherland. In her blog article She gives her point of view regarding e-cigarettes. Electronic cigarettes helped  decrease a great number of smokers, however death rates from cigarette smoking stays constant. From my point of view, e-cigarettes are no more than a toy. It will never help quit smoking. People have their own mind sets, they decide what they are willing to do. No one is more responsible for your life than you. Nicotine patches and gum is based on self-hypnosis. It’s not a surprise that researches show it’s not working. Moreover, Netherland mentioned “e-cigarettes will increase smoking among youth or people who have never smoked. So far, however, the research does not bear out these fears“. These people will start smoking just to “try”, or probably to show their “coolness”. Most of young people start smoking due to precisely that, show off in front of others. Inventing in these type of cigarettes will probably help in the long run. But know, that this was made only for business purposes and play with people’s emotions, because the question regarding of health and wellness was always, and still is, prominent.