In Felix Huang’s blog I found interesting article about new Coca-Cola Life. There is new Coca-Cola’s product was releazed called Coca-Cola Life. It is a lower calorie version of Coca-Cola, having 27kcal/100mL, containing 60% of the calories of classic Coke.^[1] 

I partly agree with Felix’s opinion. From one side it’s just one marketing strategy, that will probably benefit company’s profit. I never understood people who believes in Coca Cola Light. In my opinion it’s also one of marketing strategies, for people who want to drink less calories pop. But if you want to lost your weight or stay healthy why do you even drink any of those soft drinks? People tend to be naive and believe in advertising and everything that it says, so Coca Cola could benefit from releasing new product.

However, on the other side, as Felix said, there is a lot of “diet” types of coke. Why did they release almost same product, but with different name tag and bottle color? Coca-Cola offers more than 750 beverages including more than 200 low- or no-
calorie options. Coca-Cola Life complements this portfolio and is one of more than 45 beverages in The Coca-Cola Company’s global portfolio currently sweetened in whole or in part with stevia leaf extract^[2] . 

To sum it up, it’s understandable that tendency for soft drinks rapidly drops, so company doing its best to save their position in market. As long as it will benefit company why not?

It was my first week in The University of British Columbia. I came from abroad, from a country where I didn’t get used to use my laptop for lessons. I used to write by hand in a copybook. When I first came to my Comm 101 class I felt so depressed and frustrated. Almost everybody were sitting with laptops, searching for something, typing, playing etc. When the class started there were even more technology involved. Online camera, iclickers, microphones. Online preparation! For the first time in my life I felt stupid. I thought I was soooo far from technology. I never thought it will be so close to me, however, I knoe hoe to use it, but it was so unusual. I use a lot of technology, but I don’t like it. From one side, it’s much easier to teach students when they actually see material, when they can respond quickly, or share their idea to the rest of the class. But on the other side, its one more distraction in class, moreover, you learn better when you write by hand.  And it’s not only about educational system. it’s about smartphones, electronic devises and other robots that “helps”us.

I don’t like this technology era, so does Stuart Jeffries. In his article he claims

“For years now I’ve been driven mad by the ever-increasing electrification of our world.”

People stopped thinking their brain. They use auto-corrector to check word spelling, google to find information, facebook to talk and iPad to read books. Do you even remember that smell of a new book. We have to reduce our internet usage hours and start noticing people around. 

There is a cool video, I saw the other day, that encourages you to think of our life. I strongly recommend it to watch!

Look UP!

https://www.youtube.com/watch?v=ZS9Wte1gX9g

I found really interesting classmate’s blog about Blackberry’s new phone, Blackberry Passport. In her blog she mentioned that Blackberry phones are not that popular and qwerty keyboard already experienced its age. Iris also mentioned that Blackberry better to stop producing qwerty keyboard phones and address its attention to touch screen phones. Even though, I agree that more people prefer touch screen phones, however, I would disagree with this recommendation. Producing phones with qwerty keyboard is Blackberry’s concept, and that’s why they are unique in one sense. Moreover, company already produces touch screen smartphones. Mainly, Blackberry try to make phone comfortable for business purpose, so it will be easier to work. Imagine you are working in very prestigious place. You have an important meeting in a few hours, and you realized you want to add something to your project. Either you will spend a lot of time trying to type letter in touchscreen smartphone, where it’s so difficult, or you simply use qwerty keyboard, and add a few words. It’s perfect combination: qwerty+touch scren.

I had a chance to see Blackberry’s new phone and test it. From my point of view this phone is very comfortable and easy to use. Of course it can’t substitute laptop, but for some urgent important work it’s very useful. There is small demand for those types of phones, because not a lot of people need it. But still, there is few of them, who uses this.

From the article  it says that Blackberry’s CEO expect high demand for their new phone. There is a lot of compositors in the market, so it will be a little bit hard for company, but  I believe that “Passport” will be popular.

Do you think a lot of sustainability? Do you care about future of our Earth? You should start. We will not have second chance to restore our earth and start all over again but with less loses. We live only once, and we want to live our full life safely and without scares. How do we do that in the world where there everything energy consuming and environment polluting. UBC is one of the main fighters for resource efficiency. In 2011 there were opening of The Centre for Interactive Research on Sustainability (CIRS). It’s truly unique and very important building for our society. It shows how humanity can use resources given by nature in a positive way.

“It’s designed to be net positive in four ways for the environment and three ways for human health.” said UBC Professor John Robinson in his interviue to The Globe and Mail

 “CIRS is a multi-use space with facilities designed to encourage human interaction, explore new approaches and advance globally-significant sustainability research”.

I agree with Pr. Robinson, that all universities in the world, especially in Сanada, should do same types of researches and experemenеs with sustainability in terms of improvement our daily life.

From one point of view, It was probably cost project for UBC, but on the other hand it’ll safe a lot of university’s money in future. Moreover, this building will encourage other people, especially UBC’s future students in sustainability to think widely and watch in the world from different perspectives. Not only can we harm our planet, but also help it.