I found really interesting classmate’s blog about Blackberry’s new phone, Blackberry Passport. In her blog she mentioned that Blackberry phones are not that popular and qwerty keyboard already experienced its age. Iris also mentioned that Blackberry better to stop producing qwerty keyboard phones and address its attention to touch screen phones. Even though, I agree that more people prefer touch screen phones, however, I would disagree with this recommendation. Producing phones with qwerty keyboard is Blackberry’s concept, and that’s why they are unique in one sense. Moreover, company already produces touch screen smartphones. Mainly, Blackberry try to make phone comfortable for business purpose, so it will be easier to work. Imagine you are working in very prestigious place. You have an important meeting in a few hours, and you realized you want to add something to your project. Either you will spend a lot of time trying to type letter in touchscreen smartphone, where it’s so difficult, or you simply use qwerty keyboard, and add a few words. It’s perfect combination: qwerty+touch scren.

I had a chance to see Blackberry’s new phone and test it. From my point of view this phone is very comfortable and easy to use. Of course it can’t substitute laptop, but for some urgent important work it’s very useful. There is small demand for those types of phones, because not a lot of people need it. But still, there is few of them, who uses this.

From the article  it says that Blackberry’s CEO expect high demand for their new phone. There is a lot of compositors in the market, so it will be a little bit hard for company, but  I believe that “Passport” will be popular.