How often do you use your phone? Do you check your Facebook page frequently? Do you “tweet” something interesting you saw? Or do you upload a photo on Instagram? The “Internet” and “phone addiction” era is already here. People prefer to read articles online, watch tv online, even write to relatives who live abroad, online. So why don’t companies use this phenomenon? They certainly do!

According to the article (From the UBC library) a few big companies gained success using internet and technology. As stated, Dove’s Real Beauty Campaign and Nike were able to get to the next level of sales and made it even bigger, just by inventing an interesting and useful webpage group on Facebook and other Internet spaces. Internet, and particularly companies’ websites allows us to find almost all the information we need. Wheather it’s checking a price of any given product, to even making orders online, and getting it delivered straight to your home. For instance, there is a new widespreading news about the iPhone 6. Everyone ardently discusses the new device. Have you seen this huge lines at the Apple store? Did you stand in these lines for over 5 hours waiting to buy a new phone, or did you use Internet?

Moreover, the author provides us with examples of everyday life, where we really are in constant contact with companies without even realizing it. There are a lot of pop-up windows with advertisements in almost every page we enter, mostly related to searches we have made. Willy nilly, do we pay attention to it. We will either close it, or leave it open. Furthermore, we get these advertising messages or phone calls from sales managers.

Internet offers a great opportunity for business growth. Sauder students should know this:)