I agree with and support the one-to-one business model because it creates social value for society while allowing companies to become reputable. The model puts high value on social issues, and helps the less fortunate through encouraging consumers to purchase products which will benefit others. This model is beneficial for the company as well because the well-being of the company and its community go hand-in-hand. While the risks for such a model may exist, the benefit to society certainly outweighs the costs. Many believe that the one-to-one model is favorable as long as it does not undermine certain industries. However, firms are not responsible for the success of smaller businesses targeting the same market segment.
In class, we have discussed whether or not corporations are required to be socially responsible. While I do not feel such activities are necessary, they are a good idea if a company wants to build an identity as a corporation which cares about its community. TOMS shoes have found a way to further their business by using the one-to-one business model. The owner founded the company with aspirations to help people around the globe, however, I’m sure he’s not complaining that his company is earning significant profits. The one-to-one business model benefits society as well as the corporations that decide to employ it.
