Whenever we turn on a T.V., most of us dread seeing commercials. However, when the Super Bowl is on, it is a whole different ballpark. Not everyone is a die hard sports fan. It is the commercials that keeps us from touching the remote. Instead of flipping channels whenever commercials pop up, our eyes are glued to the T.V. to see what crafty marketers came up with this year. Who doesn’t like Super Bowl commercials? They are funny, creative and well planned. Corporations spend millions on perfecting their commercials. Sure, some are corny, cheesy or awkward, but in the end, we are all entertained. However, who came up with the idea of these fantastic commercials? We all know who stars in them, one glance at the Century21 Real Estate advertisement and you know Donald Trump is in it, but who wrote that script?
It doesn’t matter whether the ad is good or bad, we will always remember it by the actors. Corporations spend millions hiring actors that represent their brand image. For example, in Kelly Kan’s blog, when you see a Blackberry advertisement, you see a businessman such as George Clooney in a business suit. However, eople in the background are always discredited for their work. We only care for what we see in front of us. The genius writers who came up with the idea never achieve the same stardom as actors in the script. Next time when you watch a television ad, think about the genius behind it, not the good looking person in it.
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Great job bringing in external links to supplement your thoughts!