Nike has been targeting children by feeding them the idea that Nike products, especially the Nike shoes, will make them be stronger, faster, more confident, and able to obtain endless possibilities. Nike’s marketing campaigns are able to “brainwash” individuals to believe that Nike shoes will make them play soccer like Ronaldinho, known Brazilian soccer player. Here is a great example of what one can achieve by putting on a pair of Nike’s magical shoes (Ronaldinho & Nike). Take a look at basketball commercials from Nike (Michael Jordan & Air Jordan). This video speaks to me that those kids play like NBA stars, because they possess “Jordans” and they just instantly become a skilled player like Jordan (#23 Jersey at 0:39). Commercials that implies connection between performance and Nike’s shoes makes children misunderstand the value that Nike products bring. Children may understand Nike products to be items that makes one a better athlete, a status symbol to be like their athletic idols, a hope to become a sport superstar. Children mostly would not understand that these “benefits” are not actually proven. They are willing to pester their parents, who may not be able to afford a $300 luxury item, until they receive the desired products. These marketing tactics could very well influence young children to become materialistic, insecure without Nike goods, even perform drastic and dangerous activities like fighting and gun shots (News Article on Brawls and Gun Shot for Nike).

We’re all capable of a little more – Nike Commercial

We’re all capable of a little more — a little faster, a little higher, a little stronger, a little more (ethical).

http://www.kulturekritic.com/2012/08/men/dr-boyce-why-i-am-boycotting-nikes-lebron-james-sneaker/

http://leagueoffans.org/2012/08/23/new-300-nike-lebron-james-shoe-is-absurd-and-unethical/