Bus Ads

I was thinking about one of the ads Tamar showed in class regarding the Stop Smoking campaign that was “integrated” with the bus, and I looked around for some more like it that creatively use its placement [on the bus] as part of the image. I came across this.

Now there’s a refreshing step away from the mundane. And I’m sure I’m not the only one who changes the channel when advertisements come on, flip past the pages with ads on them, skim over online banners, and close annoying pop-ups in a flash. Indeed, I feel like I’ve trained myself to tune out the orthodox methods of advertisement because there are simply way too many. Creative ones like these bus ads, however, present themselves one at a time. And I give it attention not because the product is relevant or interesting, but because the ad itself is interesting, which by association makes the product interesting.

Sure, they might cost quite a prettier penny than the regular ads, but in the end, it’s a good investment to demosntrates the company’s innovation. At least I think so. Besides, we could definitely use a good laugh like this when we’re waiting at the bus stop or at a red light. Let’s just hope they aren’t causing car accidents and such!